branding | typesetting
Zaha Hadid is arguably the most celebrated female architect in the world. She is best known for her undulating structures that appear to defy the properties of the materials they are composed of. The technology behind these seemingly organic forms is, of course, highly advanced. The concept behind this brochure for the walking tour of Hadid’s UK masterpieces is borne out of the tension between Hadid’s fluid aesthetics and the materials and technologies that produce them.
The typography is rigid and regular, yet the playful typesetting brings about the illusion of dynamism. The energetic marks, taken from Hadid’s sketches, further exaggerate this tension when set against abstracted letterforms.
Concept work for student project